Kawaii goods かわいい

Little Fox.
Big Heart.

Soft, chibi-style goodies with one very curious fox: stickers, charms, plush, mugs and more, plus a few small friends along the way.

Explore the collection → Meet Yūka

93 designs
9 product families
Quality-checked

Yūka turns to look at your cursor. Click for a spin!Tap for a spin!

Meet Yūka ゆうか

A little fox with a big collection.

Yūka is a curious young kitsune who collects cute things the way other foxes collect shiny ones, then shrinks each idea down into something tiny, round and huggable.

Every design at our booth has to pass Yūka's very picky inspection: soft shapes, rosy cheeks and the tiny details that make you smile.

Likes: inari sushi, sparkly stickers Superpower: making anything cuter Habit: peeking over banners

Read our story →

The Collection コレクション

Little things, made to be loved

Nine families of goodies, all in the same soft, round chibi style, led by one very photogenic fox.

Stickers

Die-cut glossy vinyl

₪7 / 3 for ₪15

Keychains & Charms

Acrylic, shaker and wooden

From ₪25

Standees

Desk buddies in clear acrylic

₪35

Plush & Cozy

Soft friends for bags and beds

From ₪45

Café Corner

White mugs with a front print

Mug ₪45

Coasters

Etched cork and peekaboo gloss

₪15 / Set of 5 ₪65

Buttons

Printed metal, 58 and 32 mm

Bookmarks

Etched birch and white aluminium

Mystery Bag

1 of 12 moods or 1 secret Yūka

Coming soon

Collections

Yūka and a few small friends

Yūka leads, and tiny snacks, stars, clouds and frogs keep things interesting.

Yūka

Moods, outfits and one very curious fox.

Snack Club

Onigiri, taiyaki, melon pan and other tiny treats with faces.

After the Rain

Clouds, frogs, snails and one sleepy moon.

Shuk Snacks

Falafel, pita, pomegranate and friends. A small limited run.

A sealed Mystery Bag with three Yūka charms beside it

Coming soon ひみつ

Which Yūka will you get?

The Mystery Bag is on its way. Every sealed pouch will hide one acrylic charm: 12 Yūka moods and 1 secret Yūka. Peek at the lineup below.

See the Mystery Bag →

A few favorites

Say hello to the goodies

See everything →

Made with care

Little details, done properly

Colours, edges and packaging are all proofed and quality-checked before anything reaches the table.

Glossy die-cut vinyl

7.5 cm stickers with a clean white edge, ready for laptops and bottles.

Clear acrylic

Keychains, standees and shaker charms with real glitter inside.

Warm materials

Etched cork and birch sit beside the bright, full-colour goodies.

Ready to give

Keychains and charms come on a light backing card with soft stars.

Yūka Fox stall seen front-on, with a yellow striped awning, gingham table and shelves of cute goodies

Concept image

The Booth ブース

A tiny shop that pops up near you

Look for the yuzu awning and the fox on the sign. We bring Yūka's whole world to fairs, markets and pop-ups, so you can see every design up close and take your favorite home.

93designs

23products

9families

Step inside the booth →

Booth in action