Born from a love of cute,
raised at the booth.
How a soft spot for tiny things, a little fox mascot and one very full suitcase became Yūka Fox.
It started with a wishlist
We have always loved tiny, cute things: the sticker on a laptop, the charm on a bag, the little mascot that makes a long day better. We wanted a whole world of them you could carry around.
So we built it: a soft, round, chibi-style world led by a little fox called Yūka. We direct every design, from the pose to the colours, then test materials and packaging until the finished piece feels just right in your hand. Then we bring it all to the booth, where you can find your new favorite in person.
— The Yūka Fox team
From idea to booth
A pose, a mood or a tiny snack with a face.
Shapes and colours refined until it feels like Yūka.
Materials, colours and packaging checked closely.
Up goes the yuzu awning, and out come the goodies.
Yūka ゆうか
Kitsune-in-training · Official booth mascot
- Species
- Kitsune (fox spirit), one tail so far
- Favorite spot
- The Sticker Bar
- Likes
- Inari sushi, glitter, rainy-day naps
- Dislikes
- Bent stickers, scratched acrylic
- Special move
- “Chibi-fy!” Makes anything tiny and round
- Hiding spot
- Peeking over the booth sign
- Cuteness
- Mischief
One fox, a lot of feelings
Happy, sleepy, sneaky or a little bit grumpy: there's a Yūka for every kind of day.
Why “Yūka”?
Japanese names are written with kanji, so “Yūka” can carry different meanings. Here are three we love.
Kindness & something lovely to give
Festival nights & lantern light
Fun, play & blooming creativity
Three little promises
Cute comes first
Every design has to earn a little squeal: soft shapes, happy colours and tiny details that make you smile.
Quality you can feel
Glossy vinyl, clear acrylic, etched cork and birch. If it's not good enough for our own bag, it doesn't go on the table.
Cute, carefully
Every design is proofed and quality-checked before it reaches the table.
